SATELLITE LEADS EUROPEAN DIGITALISATION

- 83 per cent of European satellite TV households are digital - Satellite more than four times more digitalized than cable - Satellite most popular digital reception mode with a 58 per cent share of total digital market - SES ASTRA and SES SIRIUS sa

(EMAILWIRE.COM, March 19, 2008 ) London/ Betzdorf (Luxembourg), 18 March. – SES ASTRA, an SES company (Euronext Paris and Luxembourg Stock Exchange: SESG), today announced that according to its most recent annual reach study 83 per cent of the satellite TV households in Europe and North Africa are digitalized. This is more than four times more than in cable where in average 20 per cent of all households are digital. With a share of 58 per cent of all Including satellite, cable, terrestrial TV and TV over DSL. digital households satellite represents the most popular digital reception mode. These are the results of the new SES ASTRA Satellite Monitor which has been presented today in London.

Of the 239 million analogue and digital TV households counted across the examined 35 countries in Europe and North Africa, nearly 100 million are digital out of which 56.8 million are digital satellite households. 41.1 million of these homes receive digital services directly from ASTRA or SIRIUS satellites. Over 99 per cent of European satellite TV channels are digital. Overall the combined satellite systems of SES ASTRA and SES SIRIUS serve 117.2 million analogue and digital homes in Europe and North Africa. 50.3 million of these homes receive their signals directly from ASTRA or SIRIUS satellites (Direct to home, DTH). The other 66.9 million homes receive signals through a satellite feed to cable head-ends.

The SES ASTRA Satellite Monitor is conducted annually by leading market research institutes in the respective countries and on behalf of SES ASTRA. For the monitoring, more than 70,000 telephone and face-to-face interviews were conducted all over Europe at the end of last year. The methodology and the results are controlled by independent institutes. The ASTRA and SIRIUS satellite platforms in Europe include Sky in the UK, Canal + in France, Premiere in Germany, Sogecable in Spain, Canal Digitaal in the Netherlands, UPC, Czech Link and Sky Link in Central and Eastern Europe.

“Our new Satellite Monitor clearly confirms that satellite is leading the digitalisation across Europe and remains the most attractive digital reception mode,” said Alexander Oudendijk, Chief Commercial Officer of SES ASTRA. “Satellite remains one of the fastest growing TV infrastructures and has increased its reach over the last five years across the 35 countries that we measure by 50 per cent. The ASTRA and SIRIUS satellites have again proven to be the leading European system for direct TV reception.”


For more information please contact:

Markus Payer
SES ASTRA
+ 352 710 725 500
markus.payer@ses-astra.com


About SES ASTRA www.ses-astra.com

SES ASTRA is the leading Direct-to-Home (DTH) satellite system in Europe. The satellite fleet currently comprises 12 ASTRA and three SIRIUS satellites. The combined satellite system delivers services to more than 117 million DTH and cable households and transmits a total of 2,295 analogue and digital television as well as radio channels. SES ASTRA also provides satellite-based multimedia, internet and telecommunication services to enterprises, governments and their agencies. With 30 High Definition (HD) channels available via its satellites today, ASTRA and SIRIUS represent the most important HDTV broadcasting platform in Europe.The prime orbital positions for ASTRA and SIRIUS are 19.2° East, 28.2° East, 23.5° East and 5° East.

SES ASTRA is an SES company (Euronext Paris and Luxembourg Stock Exchange: SESG). SES owns three market-leading satellite operators, SES ASTRA in Europe, SES AMERICOM in North America, and SES NEW SKIES, which provide global coverage and connectivity. The Company also holds strategic participations in SES SIRIUS in Europe, Ciel in Canada and Quetzsat in Mexico. SES provides outstanding satellite communications solutions via a fleet of 38 satellites in 25 orbital positions around the globe. Additional information on SES is available at: www.ses.com