2007: ANOTHER SUCCESSFUL YEAR FOR ASTRA IN GERMANY
- Number of digital ASTRA households increases by 21.5 percent to 9.75 million - Two thirds of digital households served by satellite - Overall number of ASTRA households remains stable at 16.7 million - 45 percent of all TV households use DTH transmi
(EMAILWIRE.COM, March 13, 2008 ) Betzdorf (Luxembourg) – SES ASTRA, an SES company (Euronext Paris and Luxembourg Stock Exchange: SESG), today announced that it has further increased the number of digital satellite TV homes reached by the ASTRA satellite system in Germany by 1.72 million to 9.75 million households (+ 21.5 percent). SES ASTRA thus remains the driving force and leading infrastructure in digital television in Germany. In total, Germany had 36.98 million analogue and digital TV homes last year. The number of satellite households remains stable at 16.7 million. As a result, 45 percent of all TV households are directly served via satellite. Cable serves 17.9 million TV homes (48.4 percent). Terrestrial television is watched in 2.3 million homes (6.3 percent). While the number of cable households decreased by 600,000 in 2007, digital terrestrial TV increased its reach by 400,000 households.
These are the results of the latest Satellite Monitor, conducted annually by the market research institute TNS Infratest on behalf of SES ASTRA. For the monitoring, 6,000 telephone and face-to-face interviews were conducted all over Germany at the end of last year. The methodology and the results are controlled by independent institutes.
With an increase by 23.1 percent, the number of digital TV households in Germany has risen significantly last year and currently amounts to 15.61 million. The satellite therefore supplies two thirds of all digital households. For 63.3 percent or 9.88 million TV households, the digital satellite TV is the preferred reception mode, an increase by 20.9 percent compared to last year. 3.6 million TV homes (23.1 percent) are being served by cable. 2.06 million homes (13.2 percent) receive their digital programmes by antenna. 50,000 households (0.03 percent) are currently being served via DSL, compared to 40,000 in 2006. The share of analogue TV households continues to decrease and currently amounts to 21.4 million.
“As the switch to digital reception modes continues to advance in many regions in Germany, more and more viewers decide in favour of satellite TV,” said Wolfgang Elsäßer, Managing Director of SES ASTRA in Germany. “With an increase by more than 20 percent compared to last year, the satellite clearly proves to be the driving force of digitalization. We have consequently extended our offer in the past year and now provide 374 digital TV channels to German speaking regions. With this variety of high-quality programmes, we are absolutely confident that we will be able to convince more and more viewers of our digital offer in the future.”
For further information please contact:
Markus Payer
SES ASTRA
+ 352 710 725 500
markus.payer@ses-astra.com
About SES ASTRA www.ses-astra.com
SES ASTRA is the leading Direct-to-Home (DTH) satellite system in Europe. The satellite fleet currently comprises 12 ASTRA and three SIRIUS satellites. The combined satellite system delivers services to more than 117 million DTH and cable households and transmits a total of 2,295 analogue and digital television as well as radio channels. SES ASTRA also provides satellite-based multimedia, internet and telecommunication services to enterprises, governments and their agencies. With 30 High Definition (HD) channels available via its satellites today, ASTRA and SIRIUS represent the most important HDTV broadcasting platform in Europe.The prime orbital positions for ASTRA and SIRIUS are 19.2° East, 28.2° East, 23.5° East and 5° East.
SES ASTRA is an SES company (Euronext Paris and Luxembourg Stock Exchange: SESG). SES owns three market-leading satellite operators, SES ASTRA in Europe, SES AMERICOM in North America, and SES NEW SKIES, which provide global coverage and connectivity. The Company also holds strategic participations in SES SIRIUS in Europe, Ciel in Canada and Quetzsat in Mexico. SES provides outstanding satellite communications solutions via a fleet of 38 satellites in 25 orbital positions around the globe. Additional information on SES is available at: www.ses.com
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This press release was issued through GroupWeb EmailWire.Com. For more information on press release distribution, go to http://www.emailwire.com
These are the results of the latest Satellite Monitor, conducted annually by the market research institute TNS Infratest on behalf of SES ASTRA. For the monitoring, 6,000 telephone and face-to-face interviews were conducted all over Germany at the end of last year. The methodology and the results are controlled by independent institutes.
With an increase by 23.1 percent, the number of digital TV households in Germany has risen significantly last year and currently amounts to 15.61 million. The satellite therefore supplies two thirds of all digital households. For 63.3 percent or 9.88 million TV households, the digital satellite TV is the preferred reception mode, an increase by 20.9 percent compared to last year. 3.6 million TV homes (23.1 percent) are being served by cable. 2.06 million homes (13.2 percent) receive their digital programmes by antenna. 50,000 households (0.03 percent) are currently being served via DSL, compared to 40,000 in 2006. The share of analogue TV households continues to decrease and currently amounts to 21.4 million.
“As the switch to digital reception modes continues to advance in many regions in Germany, more and more viewers decide in favour of satellite TV,” said Wolfgang Elsäßer, Managing Director of SES ASTRA in Germany. “With an increase by more than 20 percent compared to last year, the satellite clearly proves to be the driving force of digitalization. We have consequently extended our offer in the past year and now provide 374 digital TV channels to German speaking regions. With this variety of high-quality programmes, we are absolutely confident that we will be able to convince more and more viewers of our digital offer in the future.”
For further information please contact:
Markus Payer
SES ASTRA
+ 352 710 725 500
markus.payer@ses-astra.com
About SES ASTRA www.ses-astra.com
SES ASTRA is the leading Direct-to-Home (DTH) satellite system in Europe. The satellite fleet currently comprises 12 ASTRA and three SIRIUS satellites. The combined satellite system delivers services to more than 117 million DTH and cable households and transmits a total of 2,295 analogue and digital television as well as radio channels. SES ASTRA also provides satellite-based multimedia, internet and telecommunication services to enterprises, governments and their agencies. With 30 High Definition (HD) channels available via its satellites today, ASTRA and SIRIUS represent the most important HDTV broadcasting platform in Europe.The prime orbital positions for ASTRA and SIRIUS are 19.2° East, 28.2° East, 23.5° East and 5° East.
SES ASTRA is an SES company (Euronext Paris and Luxembourg Stock Exchange: SESG). SES owns three market-leading satellite operators, SES ASTRA in Europe, SES AMERICOM in North America, and SES NEW SKIES, which provide global coverage and connectivity. The Company also holds strategic participations in SES SIRIUS in Europe, Ciel in Canada and Quetzsat in Mexico. SES provides outstanding satellite communications solutions via a fleet of 38 satellites in 25 orbital positions around the globe. Additional information on SES is available at: www.ses.com
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This press release was issued through GroupWeb EmailWire.Com. For more information on press release distribution, go to http://www.emailwire.com
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