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Artificial Nails Market Growth Accelerates Toward USD 2.42 Billion by 2032 at 4.96% CAGR, Due to Shifting Beauty Trends in Retail Expansion

The Artificial Nails Market Is Witnessing Steady Growth, Driven By Increasing Consumer Interest In Nail Aesthetics And Personal Grooming. Recent Trends Show A Surge In The Popularity Of 3D Nail Art And Press-On Nails, Influenced By Celebrities And Social

 

Consumer Industry Innovations


 

Artificial Nails Market Overview


 


(EMAILWIRE.COM, June 16, 2025 )
Artificial Nails Market Overview:

The Artificial Nails Market was valued at USD 1.57 billion in 2023 and is projected to reach USD 2.42 billion by 2032, growing from USD 1.64 billion in 2024. This represents a compound annual growth rate (CAGR) of 4.96% during the forecast period from 2024 to 2032.

Artificial nails ranging from acrylic and gel-based to press-on and silk wraps have become a cornerstone of the modern beauty industry. They offer a versatile solution for consumers seeking instant, stylish, and durable nail transformations. With beauty trends evolving rapidly, particularly among Gen Z and millennial demographics, artificial nails are no longer limited to salon visits but have entered everyday consumer routines.

The global beauty industry's shift towards self-expression, combined with increasing disposable incomes and the expansion of e-commerce platforms, has significantly boosted the accessibility and appeal of artificial nails. Market players are also innovating with eco-friendly and vegan formulations, further attracting a diverse set of consumers.

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Market Segmentation Overview

By Type

The Artificial Nails Market is segmented into Wrap Nails, Press-On Nails, and Others (including gel and acrylic nails). Among these, press-on nails are witnessing rapid adoption due to their convenience, cost-effectiveness, and wide variety of styles. These nails offer a quick, DIY-friendly solution for consumers who prefer instant results without visiting a salon.

Meanwhile, wrap nails—made from silk, linen, or fiberglass—are gaining traction among users looking for lightweight, breathable options that promote natural nail health. Although they hold a smaller market share, growing awareness and product availability are expected to contribute to their segment growth.

By Distribution Channel

The market is bifurcated into Store-Based and Non-Store-Based channels. The store-based segment includes hypermarkets and supermarkets, specialty stores, and others (such as beauty salons and departmental stores). Specialty stores continue to dominate this category, offering personalized consultations and a curated range of nail products.

However, non-store-based distribution, particularly e-commerce, is expected to register the fastest CAGR. Online platforms offer unparalleled convenience, a broader range of designs, and frequent promotional discounts, attracting tech-savvy and younger consumers. The digital transformation of the beauty industry has empowered independent nail brands and influencers to directly reach global audiences through social media and D2C models.

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Regional Insights

North America

North America holds a significant share of the global artificial nails market, supported by a strong culture of beauty innovation, high consumer spending, and the presence of major players. The U.S. and Canada have a well-established salon industry and growing DIY beauty trends, further propelling the market. Product launches, celebrity endorsements, and social media marketing campaigns continue to boost regional demand.

Asia-Pacific

The Asia-Pacific region is emerging as a dynamic growth hub for the artificial nails market. Countries such as China, Japan, and South Korea are witnessing increasing consumer interest in Western beauty standards alongside strong domestic trends in nail art and grooming. The region’s expanding middle class, urbanization, and digital engagement are key growth catalysts. Additionally, the availability of affordable, high-quality nail products from local and global brands is enhancing market penetration.

Europe and Rest of the World

Europe remains a steady contributor to market growth, particularly in countries like the UK, Germany, and France, where fashion-forward consumers are receptive to new beauty innovations. Meanwhile, markets in the Rest of the World, including Latin America and the Middle East & Africa, are gradually adopting artificial nails due to rising awareness, retail expansion, and increased disposable income.

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Future Outlook

With the ongoing fusion of fashion and technology, the artificial nails market is poised for significant transformation. Consumers are increasingly favoring customizable, reusable, and environmentally friendly nail products that align with their lifestyles and values. Moreover, the influence of K-beauty, TikTok nail trends, and 3D printing innovations will likely drive demand across regions.

As the beauty and personal care industry continues to evolve, artificial nails are set to become more than just a cosmetic accessory they are shaping up as an essential part of self-care and self-expression for a global consumer base.

TABLE OF CONTENTS:

1  EXECUTIVE SUMMARY
2  MARKET INTRODUCTION
3  RESEARCH METHODOLOGY
4  MARKET DYNAMICS
5  MARKET FACTOR ANALYSIS…

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