Running a Productive Naming Session: Free Better Brainstorming Teleseminar for Business Namers Offered February 7
Learn better brainstorming for corporate namers from a free one-hour teleseminar February 7 sponsored by the business naming company Named At Last (www.namedatlast.com).
(EMAILWIRE.COM, January 31, 2008 ) Plunk "brainstorming guidelines" into Google, and more than 300,000 web pages come up offering to teach you how to generate ideas. However, when applied specifically to naming projects, some of the conventional wisdom is importantly wrong, says Marcia Yudkin, "Head Stork"” of the business naming company Named At Last, which is offering a free one-hour teleseminar February 7 on better brainstorming for business namers (www.namedatlast.com/seminar.htm).
"Several long-established principles of brainstorming do more harm than good for people trying to generate a new company name, a new product name or a marketing tag line," says Yudkin, whose firm thinks up creative new business names for both entrepreneurs and established companies. "For instance, how many people should be in a brainstorming group? How important is it to feel a 'zing' of recognition when the perfect name emerges? On these points, the prevailing ideas are off base."
The free one-hour teleseminar, which takes place 2-3 p.m. Eastern time on February 7, tells participants how to set up a productive brainstorming session for a company or product name – or for a tag line – as well as how to avoid common brainstorming and naming pitfalls. For those who cannot make the live session, a CD recording of it can be preordered for $19.95. After February 7, that price rises to $39.95.
In its naming and tag line projects, Named At Last uses individuals from many walks of life who are talented at divergent thinking, rather than name-generating software programs. Prices start at $997 and naming assignments are completed in one week.
For more information on the upcoming free teleseminar on better brainstorming for business namers or to register (space is limited), go to www.namedatlast.com/seminar.htm .