LATINO INTERNET TV GROWS
CalMagazine.com was the first all Latino internet TV continues to grow primarily among bilingual Latinos. The Latino website has become a major resource among Latinos seeking video information about politics, business, entertainment, video games, and now
(EMAILWIRE.COM, January 28, 2008 ) Sacramento, CA. - CalMagazine.com, the first all Latino Internet TV continues to grow primarily among bilingual Latinos. Finding itself world ranked by Alex.com, the Latino website has become a major resource among Latinos seeking video information about politics, business, entertainment, video games, and now cooking.
“We’re looking to partner with corporate America and offer our services to reach the growing Latino bilingual market,” says Luis Perez, Chief Executive Officer for the two and a half-year old company. “We continue to develop a variety of content for bilingual audiences between 12 and 54. So far, we’re hitting the mark.”
Initially designed as a “Youtube” type website, CalMagazine.com was launched in August 2005, but decided to create its own content after meeting with Hollywood film director/producer Moctezuma Esparza.
“Mr. Esparza encouraged us to create our own production company, and that’s exactly what we did. We started with “The Latino Journal This Week” webshow and now we produce over a dozen webshows for our site,” Perez says. “We also keep getting great reviews by website reviewers and we were a hit at the recent CES conference in Las Vegas.”
CalMagazine.com now offers numerous webshows, each being 20 minutes in length including one now seen on Channel 3 that is hosted by Congress Woman Loretta Sanchez, of Long Beach, California, called “Loretta Live.” In addition, the company’s President, Adrian Perez says they are now looking for content ideas for the new “Channel Zero” a channel seeking to reach the 12 to 34 age-group.
“Specifically, we are looking for comedy acts, 20-minute novellas, and talk-show style programming,” says Perez. “We’re treating all webshows like television shows and if we get sponsors for them, we’ll continue to run them.”
CalMagazine.com is one of several websites now targeting the growing Latino market, but is the only one with programs designed with internet viewers in mind. Latinos continue to grow in purchasing power and are expected to reach one trillion dollars by 2011. For more information about CalMagazine.com, contact them directly at info@calmagazine.com.
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