Is Negative Marketing Necessary? New Marketing Mentoring Program Explores Positive Alternatives to Scare Tactics
A new marketing mentoring program, Marketing for More, shows business owners how to market in a more positive way if they feel uncomfortable with setting up exaggerated doomsday scenarios(www.marketingformore.com).
(EMAILWIRE.COM, January 15, 2008 ) Sell by scaring the begeezus out of somebody and then offering a solution, advises direct marketing legend Ted Nicholas. Others formulate this copywriting principle as "Create the pain, then prove you’re the one who can take the pain away." A new marketing mentoring program, Marketing for More, shows business owners how to market in a more positive way if they feel uncomfortable with that advice (www.marketingformore.com).
"We see 'scare the reader into action' tactics becoming the norm in many niches, but it’s not the only way to persuade," says Marcia Yudkin, head mentor for Marketing for More and author of 6 Steps to Free Publicity and 10 other books. "Scenarios like 'the crashing economy is putting your retirement at risk' or 'you could ruin your kids' future if you don’t buy this item today' can backfire and paralyze your target market instead of galvanizing them into action."
As an alternative to doomsday scenarios, Yudkin suggests beginning positive marketing by establishing rapport with the reader, painting upbeat yet unexaggerated scenarios of what the readers hope to have or achieve, sharing success stories and pairing every problem that the product or service being marketed solves with its solution.
A free "before" and "after" exhibit from a Marketing for More member who applied these and other no-scare-tactics tips can be found at www.marketingformore.coim/sample.htm .
Marketing for More members who pay just $49 a month receive unlimited access to a members-only forum in which they can ask questions, share ideas and receive support, as well as access to four or more intensive feedback sessions per month that take place via conference call. Members who pay $99 a month have the opportunity to schedule several intensive problem-solving sessions a year, along with other supplemental benefits.
For more information on the Marketing for More mentoring program for business owners, solo professionals and organizational marketers, visit www.marketingformore.com .
"We see 'scare the reader into action' tactics becoming the norm in many niches, but it’s not the only way to persuade," says Marcia Yudkin, head mentor for Marketing for More and author of 6 Steps to Free Publicity and 10 other books. "Scenarios like 'the crashing economy is putting your retirement at risk' or 'you could ruin your kids' future if you don’t buy this item today' can backfire and paralyze your target market instead of galvanizing them into action."
As an alternative to doomsday scenarios, Yudkin suggests beginning positive marketing by establishing rapport with the reader, painting upbeat yet unexaggerated scenarios of what the readers hope to have or achieve, sharing success stories and pairing every problem that the product or service being marketed solves with its solution.
A free "before" and "after" exhibit from a Marketing for More member who applied these and other no-scare-tactics tips can be found at www.marketingformore.coim/sample.htm .
Marketing for More members who pay just $49 a month receive unlimited access to a members-only forum in which they can ask questions, share ideas and receive support, as well as access to four or more intensive feedback sessions per month that take place via conference call. Members who pay $99 a month have the opportunity to schedule several intensive problem-solving sessions a year, along with other supplemental benefits.
For more information on the Marketing for More mentoring program for business owners, solo professionals and organizational marketers, visit www.marketingformore.com .
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