Mobile Advertising Market: Key Growth Factors Analysis, Potential Opportunities and Prospects 2013
Mobile devices such as Smartphones and Tablets are seeing rapid adoption rate not only globally but also in India.
(EMAILWIRE.COM, February 13, 2019 ) Mobile devices such as Smartphones and Tablets are seeing rapid adoption rate not only globally but also in India. With consumers carrying mobile devices along for the majority of the time, it has become the most efficient medium to reach larger number of consumers with advertisements and promotions. Mobile advertising platform and technology allow advertisers to use advance targeting technologies to reach the desired consumers of differential characteristics & criteria. The extensive measurability is further driving the mobile advertising market in India.
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The report begins with a Macroeconomic Indicators' section where a generic overview of the economic health of India has been provided with the help of statistical data. The report proceeds with Introduction' section covering Mobile Advertising Overview' where generic idea about mobile advertising are discussed with diagram depicting the basic elements of mobile marketing activities. Mobile Marketing Ecosystem' illuminates the basic flow of the mobile marketing from advertiser to consumers or target audience. Mobile Marketing Value Chain' describes the specific process of mobile ad via the various stages in terms of pictorial representation. It is followed by an elaboration on mobile advertising benefits. The section end with Mobile Marketing Frameworks' briefs about the various types of mobile advertising through the common process of brand awareness & image building, promotional activity and processing & viral promotion.
It is followed by a section on market overview named Mobile Advertising Overview' which elaborates global and Indian market scenario for mobile advertising, with the help of plethora of statistical and information such as mobile advertising spending, region-wise spending of mobile ads, data on mobile ad servings, mobile ad type share and mobile ad type revenue, amongst others. The section ends with SWOT analysis of Indian mobile ad market. It is followed by Drivers & Challenges' section elaborating the major furtherance and impediments for mobile advertising in India. Both the drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. Next the prominent trends in the market are captured under Market Trends' section, accompanied by recent developments associated with the trends and key takeaways for each of them. Market Opportunities' section highlights the various verticals that stand to be benefited greatly when using mobile advertising media & formats. Each of these sectors is detailed with their market size and growth along with role of mobile advertising in the sectors. It also elaborates on government initiative which can fuel the growth in mobile ad market furthermore. Various opportunity areas are covered as well in this section, illuminating specific services or aspects of mobile ads.
.......
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Table Of Content
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Jul-Dec 2012)
Slide 3: Gross Fiscal Deficit: Monthly (Sep 2012 - Feb 2013), Exchange Rate: Half Yearly (Aug 2012- Jan 2013)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: Mobile Advertising (Ad) Overview, Mobile Marketing Activities
Slide 6: Mobile Marketing Ecosystem
Slide 7: Mobile Marketing Value Chain
Slide 8: Mobile Advertising Benefits
Slide 9: Mobile Advertising Frameworks
Market Overview
Slide 10: Market Overview - Global
Slide 11: Global Mobile Ad Spending (2012)
Slide 12: Region-wise Spending of Mobile Ads - Global (2012)
Slide 13: Global Mobile Ad Servings
Slide 14: Advertising in India - Market Scenario (2012)
Slide 15: Mobile Ad Market in India
Slide 16: Mobile Ad Servings in India
Slide 17-19: Mobile Advertisement Formats
Slide 20: Evolution of Mobile Ad conversions - India (2010 & 2011)
Slide 21: SWOT Analysis of Mobile Ad Market in India
Drivers & Challenges
Slide 22: Drivers and Challenges Summary
Slide 23-26: Drivers
Slide 27: Challenges
Market Trends
Slide 28-30: Market Trends
Market Opportunities
Slide 31-34: Market Opportunity - By Verticals
Slide 35: Government Initiative for Location-based Services in India
Slide 36-37: Market Opportunity - By Areas
Slide 38: Other Opportunity Areas
Competitive Landscape
Slide 39: Porter's Five Forces Analysis
Slide 40-43: Competitive Benchmarking
Slide 44: Major Public Companies - Summary
Slide 45-64: Major Public Companies
Slide 65-114: Major Private Companies
Case Studies
Slide 114-116: Case Studies
Slide 117-121: Mobile Ad Examples
Strategic Recommendation
Slide 122-123: Strategic Recommendations
Appendix
Slide 124: Appendix
Slide 125: Sources of Information
Get Complete TOC with Figures and Tables Here:https://www.researchreporthub.com/report/mobile-advertising-market-2/11017/#toc
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Download Free Report Sample (PDF) Here:https://www.researchreporthub.com/report/mobile-advertising-market-2/11017/#requestforsample
The report begins with a Macroeconomic Indicators' section where a generic overview of the economic health of India has been provided with the help of statistical data. The report proceeds with Introduction' section covering Mobile Advertising Overview' where generic idea about mobile advertising are discussed with diagram depicting the basic elements of mobile marketing activities. Mobile Marketing Ecosystem' illuminates the basic flow of the mobile marketing from advertiser to consumers or target audience. Mobile Marketing Value Chain' describes the specific process of mobile ad via the various stages in terms of pictorial representation. It is followed by an elaboration on mobile advertising benefits. The section end with Mobile Marketing Frameworks' briefs about the various types of mobile advertising through the common process of brand awareness & image building, promotional activity and processing & viral promotion.
It is followed by a section on market overview named Mobile Advertising Overview' which elaborates global and Indian market scenario for mobile advertising, with the help of plethora of statistical and information such as mobile advertising spending, region-wise spending of mobile ads, data on mobile ad servings, mobile ad type share and mobile ad type revenue, amongst others. The section ends with SWOT analysis of Indian mobile ad market. It is followed by Drivers & Challenges' section elaborating the major furtherance and impediments for mobile advertising in India. Both the drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. Next the prominent trends in the market are captured under Market Trends' section, accompanied by recent developments associated with the trends and key takeaways for each of them. Market Opportunities' section highlights the various verticals that stand to be benefited greatly when using mobile advertising media & formats. Each of these sectors is detailed with their market size and growth along with role of mobile advertising in the sectors. It also elaborates on government initiative which can fuel the growth in mobile ad market furthermore. Various opportunity areas are covered as well in this section, illuminating specific services or aspects of mobile ads.
.......
Get Discount & Customization of this Report Here:https://www.researchreporthub.com/report/mobile-advertising-market-2/11017/
Table Of Content
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Jul-Dec 2012)
Slide 3: Gross Fiscal Deficit: Monthly (Sep 2012 - Feb 2013), Exchange Rate: Half Yearly (Aug 2012- Jan 2013)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: Mobile Advertising (Ad) Overview, Mobile Marketing Activities
Slide 6: Mobile Marketing Ecosystem
Slide 7: Mobile Marketing Value Chain
Slide 8: Mobile Advertising Benefits
Slide 9: Mobile Advertising Frameworks
Market Overview
Slide 10: Market Overview - Global
Slide 11: Global Mobile Ad Spending (2012)
Slide 12: Region-wise Spending of Mobile Ads - Global (2012)
Slide 13: Global Mobile Ad Servings
Slide 14: Advertising in India - Market Scenario (2012)
Slide 15: Mobile Ad Market in India
Slide 16: Mobile Ad Servings in India
Slide 17-19: Mobile Advertisement Formats
Slide 20: Evolution of Mobile Ad conversions - India (2010 & 2011)
Slide 21: SWOT Analysis of Mobile Ad Market in India
Drivers & Challenges
Slide 22: Drivers and Challenges Summary
Slide 23-26: Drivers
Slide 27: Challenges
Market Trends
Slide 28-30: Market Trends
Market Opportunities
Slide 31-34: Market Opportunity - By Verticals
Slide 35: Government Initiative for Location-based Services in India
Slide 36-37: Market Opportunity - By Areas
Slide 38: Other Opportunity Areas
Competitive Landscape
Slide 39: Porter's Five Forces Analysis
Slide 40-43: Competitive Benchmarking
Slide 44: Major Public Companies - Summary
Slide 45-64: Major Public Companies
Slide 65-114: Major Private Companies
Case Studies
Slide 114-116: Case Studies
Slide 117-121: Mobile Ad Examples
Strategic Recommendation
Slide 122-123: Strategic Recommendations
Appendix
Slide 124: Appendix
Slide 125: Sources of Information
Get Complete TOC with Figures and Tables Here:https://www.researchreporthub.com/report/mobile-advertising-market-2/11017/#toc
Research Report Hub
Research Report Hub offers wide-ranging collection of market research reports under virtually every market verticals and sub-categories from different publishers across the globe. We offer reliable market intelligence reports and report customization services to better understand current and projected market scenarios. It also gives a clearer depiction of industries and facilitates to simply perceive competitor activity in the respective industry. Our services are also geared towards helping organizations procure market reports at the finest price.
About US
Research Report Hub
Sector 04, Plot 101, Sant Nagar,
Moshi PCNDTA, Pune, 412105
Maharashtra, India
Web: www.researchreporthub.com
Find us on: <||>rnhttps://www.facebook.com/reasearchreporthub/ <||>rnhttps://twitter.com/hub_report <||>rnhttps://www.linkedin.com/company/research-report-hub/
Contact Information:
Research Report Hub
Prakriti Mathur
Tel: +918448444687
Email us
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Research Report Hub
Prakriti Mathur
Tel: +918448444687
Email us
----
This press release is posted on EmailWire.com -- a global newswire that provides Press Release Distribution Services with Guaranteed Results