(EMAILWIRE.COM, February 08, 2019 ) This report focuses on the global Marketing Technology status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Marketing Technology development in United States, Europe and China.

Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.

The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.

The key players covered in this study Apple, Google, Microsoft, Qualcomm, Zebra Technologies, Bluvision, Estimote, InMarket Media, Proxama, ROXIMITY, Shopkick, Swirl Networks, Unacast, Foursquare Labs, Scanbuy

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Market segment by Type, the product can be split into

Hardware

Software

Market segment by Application, split into

Retail And E-Commerce

Healthcare

Infrastructural

Media And Entertainment

Sports And Events

Museums

Transporation And Logistics

Hospitality

Banking, Financial Services, And Insurance

Others

The study objectives of this report are:

To analyze global Marketing Technology status, future forecast, growth opportunity, key market and key players.

To present the Marketing Technology development in United States, Europe and China.

To strategically profile the key players and comprehensively analyze their development plan and strategies.

To define, describe and forecast the market by product type, market and key regions.

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Table of Contents

1 Report Overview

2 Global Growth Trends

3 Market Share by Key Players

4 Breakdown Data by Type and Application

5 United States

6 Europe

7 China

8 Japan

9 Southeast Asia

10 India

11 Central & South America

12 International Players Profiles

12.1 Apple

12.1.1 Apple Company Details

12.1.2 Company Description and Business Overview

12.1.3 Marketing Technology Introduction

12.1.4 Apple Revenue in Marketing Technology Business (2013-2018)

12.1.5 Apple Recent Development

12.2 Google

12.2.1 Google Company Details

12.2.2 Company Description and Business Overview

12.2.3 Marketing Technology Introduction

12.2.4 Google Revenue in Marketing Technology Business (2013-2018)

12.2.5 Google Recent Development

12.3 Microsoft

12.3.1 Microsoft Company Details

12.3.2 Company Description and Business Overview

12.3.3 Marketing Technology Introduction

12.3.4 Microsoft Revenue in Marketing Technology Business (2013-2018)

12.3.5 Microsoft Recent Development

13 Market Forecast 2018-2025

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