Video Business Review

CalMagazine.com takes viewers into various successful businesses owned by Latinos in the U.S.

(EMAILWIRE.COM, December 17, 2007 ) Sacramento, CA - CalMagazine.com, the first all Latino Internet TV has launched its newest webshow called “Latino Business Review” a 20-minute internet video that will feature Latino owned businesses. The first segment that can now be seen at www.calmagazine.com, Channel 2, features the successful and world-renowned Ceja Vineyards.

“We are really excited about this webshow because we need to highlight the many businesses Latinos own in the United States,” says Luis Perez, CEO and Co-Founder of CalMagazine.com. “This first segment sets the stage for a series of videos we will be webcasting over the next year.”

Founded with the intent of becoming a key resource for and about Latinos, CalMagazine.com was launched in August 2005 and initiated its webshows in March this year with the launching of the “Latino Journal This Week” webshow. Other webshows now being webcast include: The American Latina; California Life; and, Americas’ Music Café. Recently, a video on Americas’ Music Café on the Sosa Girls resulted in a four-page feature article in December’s issue of Woman’s Day magazine. In addition, CalMagazine.com’s popularity has skyrocketed primarily among American Latinos.

“CalMagazine.com is quickly becoming an important information resource for Latinos and non-Latinos worldwide,” says Perez, “And, we will continue to produce videos based on our viewers requests.”

Perez says they are now producing a new webshow on Latino health with well known Southern California physician Dr. Robert Beltran called the Latino Med Journal which is scheduled to be launched in January 2008.

“Webshows like Latino Med Journal and Latino Business Review gives internet viewers a chance to learn more about who we are using video, that is also accessible through wireless devices like the iphone,” Perez adds. “Our viewers are mostly young and college educated, and bilingual,” says Perez, “But, we have been receiving feedback from all age-group segments, including many non-Latinos.

When asked why the webshows are primarily in English, Perez says it only makes sense since most immigrants would rather have information in English to improve their communication skills. In addition, recent studies have demonstrated that children of immigrants are using the internet at higher rates.

“The Latino Business Review is one of those webshows that will be interesting and informative to Latinos of all age groups,” Perez says.

The Latino Business Review can be seen at www.calmagazine.com, Channel 2.



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