Is Negative Marketing Necessary? New Marketing Mentoring Program Explores Positive Alternatives to Scare Tactics
(EMAILWIRE.COM, January 15, 2008 ) Sell by scaring the begeezus out of somebody and then offering a solution, advises direct marketing legend Ted Nicholas. Others formulate this copywriting principle as "Create the pain, then prove you’re the one who can take the pain away." A new marketing mentoring... more
Intensive Marketing Answers and Advice With a Twist: Feedback Feasts(TM) Instead of Hot Seats Are Top Component of New Marketing Mentoring Program
(EMAILWIRE.COM, January 03, 2008 ) It’s a staple of marketing conferences: a "hot seat" where one at a time, a few business owners receive blunt, unstinting criticism and suggestions from one or more well-known experts. Often the "hot seat" holder stumbles away too dazed to separate the helpful... more
Got Marketing Goals? Business Resolutions Get a Boost from New Marketing Mentoring Program
(EMAILWIRE.COM, December 31, 2007 ) If the road to hell is paved with good intentions, most Americans are marching toward Hades this time of year, when tens of millions are setting goals for 2008. According to studies at the University of Scranton, less than half of resolution setters are able to... more
Got Articles? New Articles-into-Press Releases Conversion Service Offers an Easy Second Round of Publicity for Authors, Entrepreneurs
(EMAILWIRE.COM, December 27, 2007 ) The old “billboard in the basement” dilemma continues to dog many individuals and organizations: Put up a web site with great content and appealing offers, and you still have to work hard at getting visitors to come have a look. Now, though, a new service for... more
Got Articles? New Articles-into-Press Releases Conversion Service Offers an Easy Second Round of Publicity for Web Site Content
(EMAILWIRE.COM, December 13, 2007 ) The old "billboard in the basement" dilemma continues to dog many individuals and organizations: Put up a web site with great content and appealing offers, and you still have to work hard at getting visitors to come have a look. Now, though, a new service for... more
What's the Difference Between an "Ebook" and a Digitally Delivered "Special Report"? Hefty Profits, Says Information Entrepreneur Marcia Yudkin
(EMAILWIRE.COM, January 04, 2002 ) Boston, MA - With more and more packets of text being purchased in PDF format, publishers haven't always caught on to a quirk of terminology that has a huge impact on profitability. Calling an original work delivered in digital form an "ebook" greatly... more
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